Muri iki gihe inganda za resitora zirushanwa, guhagarara neza ntabwo ari ibintu byoroshye. Restaurants ikunze gushora imari cyane mukwamamaza, kwamamaza imbuga nkoranyambaga, hamwe nibikoresho bihebuje kugirango bikurura abakiriya. Nyamara, ibiryo bimwe byoroheje byabanyamerika, Urban Flavors, byafashe ubundi buryo, bifashisha ibyapa byamatara kugirango habeho ikiranga kitazibagirana no gutwara amaguru. Uru rubanza rugaragaza imbaraga zicyapa cyiza nkigikoresho cyo kwamamaza mubikorwa byo kwakira abashyitsi.

Amavu n'amavuko

Urban Flavors iherereye mu mihanda yuzuye ya Portland, Oregon, yafunguye imiryango muri 2019 nka resitora igezweho ya fusion ivanga ibikoresho byaho hamwe nu guteka kwisi. Nubwo abakiriya basubiramo neza nibiryo bishya, resitora yabanje guhatanira gukurura abakiriya bagenda. Nyir'ubwite Jessica Collins yabisobanuye agira ati: “Twabonye ko nubwo ibiryo byiza ndetse na serivisi nziza, resitora yacu itari ihagaze neza mu nyanja y'ubucuruzi mu karere kacu.”

Hamwe n'amafaranga make yo kwamamaza, Jessica yashakishije igisubizo gishobora gutera ingaruka ako kanya. Nibwo yahindukiriye ibimenyetso byerekana urumuri nkibintu byingenzi kugirango ushireho ikimenyetso gikomeye.

Gushushanya Ikimenyetso Cyamatara Cyuzuye

Intambwe yambere kwari ugukora igishushanyo cyafashe umwirondoro wa resitora. Jessica yafatanije n’isosiyete ikora ibyapa kugira ngo bashireho urumuri rw'urukiramende rwa LED rwerekana urumuri rugaragaza indangagaciro za resitora nziza, guhanga, no kugezweho.

Igishushanyo cyerekanaga izina rya resitora muburyo butinyitse, imashini yandika, imurikirwa inyuma yijimye. Ishusho ishimishije yerekana icyuma nicyuma bifatanije nisi idasobanutse yongeyeho gukoraho ubuhanzi, bishushanya guhuza uburyohe bwaho ndetse n’amahanga.

Jessica yashimangiye uburyo icyiciro cyo gushushanya cyari gikomeye. Ati: "Twifuzaga ikintu gitangaje, ariko cyiza cyane kugira ngo tugereranye ubuhanga bw'ibyokurya byacu. Icyapa cyagombaga kumenyekanisha ibyo duhagaze mu masegonda make."

Gushyira Ingamba

Mugihe gushushanya itara byari ngombwa, kubishyira hamwe byari ngombwa. Restaurant yahisemo gushyira icyapa hejuru yubwinjiriro bwacyo, kugirango igaragare neza mumihanda nyabagendwa no mumihanda yegeranye. Kugirango urusheho kugira ingaruka nijoro, hiyongereyeho imirongo ya LED kugirango imurikire agace kegeranye, itanga urumuri rushyushye kandi rutumira.

Iyi gahunda yo gushyira mubikorwa ntabwo yerekanaga gusa aho resitora iherereye ahubwo yanashizeho umwanya ukwiye wa Instagram kugirango abakiriya bafotore, bikarushaho kongera imbaraga za Urban Flavors kurubuga rusange.

Ingaruka

Ibisubizo byari hafi. Mu byumweru bike ushyizeho ikimenyetso cyamatara, resitora yabonye 30% byiyongera kubakiriya bagenda. Jessica yibuka ati: “Abantu bahagarara hanze kugira ngo barebe neza icyo kimenyetso. Bamwe ndetse batubwiye ko binjiye kuko ikimenyetso cyabashishikaje.”

Usibye gukurura abakiriya bashya, ikimenyetso nacyo cyabaye igice cyingenzi mubiranga resitora. Amafoto yicyapa kimurikirwa yatangiye kugaragara kurubuga nkoranyambaga hamwe na hashtags nka UrbanFlavorsPortland na FoodieAdventures, bizamura muburyo bwa resitora kumurongo.

Umwaka utaha, Urban Flavors rwaguye aho rugera, rwakira ibirori no gukorana nababigizemo uruhare, byose bikomeza ikimenyetso cyamatara nkigice cyingenzi kiranga amashusho.

Amasomo Twize

Intsinzi ya Urban Flavors yerekana amasomo menshi kubucuruzi mu nganda zo kwakira abashyitsi:

1. Ibyiyumvo Byambere Byingenzi

Ikimenyetso cyateguwe neza cyerekana urumuri rushobora gutanga ibitekerezo birambye, byerekana amateka yikiranga nagaciro mumasegonda. Kubijyanye na Urban Flavours, icyapa cyafashe resitora igezweho kandi yibidukikije, ihamagarira abantu kwibonera ikintu kidasanzwe.

2. Ingamba zo Gushyira Gutwara Ibisubizo

Ndetse ibimenyetso bitangaje cyane birashobora kunanirwa niba bidahagaze neza. Mugushira itara mumwanya ugaragara cyane, Flavours ya Urban yakoresheje imbaraga zayo kugirango ikurura ibitekerezo byabanyamaguru ndetse nabashoferi.

3. Ikimenyetso nkigikoresho cyo kwamamaza

Mugihe marketing ya digitale ari ngombwa, ibikoresho byo kwamamaza bifatika nkibimenyetso byamatara bikomeza gukomera. Ntabwo bakurura abakiriya kurubuga gusa ahubwo barashobora no kugira uruhare runini mugutezimbere kumurongo binyuze mubintu byatanzwe nabakiriya.

Kazoza k'Icyapa mu Kwamamaza

Mugihe ikoranabuhanga rigenda ritera imbere, ibimenyetso byamatara bikomeza kugenda bitera imbere, bitanga ingaruka zumucyo zingirakamaro, ibintu bikorana, hamwe nibidukikije byangiza ibidukikije. Amaresitora nubucuruzi buciriritse birashobora kungukirwa no kwinjiza ibyapa mubikorwa rusange byo kwamamaza.

Kuri Jessica hamwe nitsinda muri Urban Flavors, ikimenyetso cyamatara ntabwo ari ikintu cyiza gusa; nibyerekana urugendo rwabo n'indangagaciro. Ati: "Biratangaje kubona ikimenyetso kimwe cyahinduye ubucuruzi bwacu. Ntabwo ari urumuri gusa, ahubwo ni ubutumwa twohereza."

Mw'isi aho kuranga ibintu byose, inkuru ya Urban Flavours itanga urugero rwiza rwukuntu imishinga mito ishobora kugera kubisubizo binini hamwe nibyapa bihanga, bitekereje, kandi bishyizwe neza.