Mwisi yubucuruzi yuzuye, buri ntambwe irabaze, kandi ubucuruzi burahora bushakisha uburyo bushya bwo guhuza abakiriya babo. Imwe mungamba zingirakamaro ariko akenshi zirengagizwa ni ugushyira mubikorwa ibyapa. Ntabwo gusa ibi bimenyetso biyobora abakiriya bawe kumuryango wawe, binongera uburambe bwo guhaha muri rusange. Vuba aha, kuri uyu wa kabiri uyu mujyi wafashe indi ntera ugana kuri gahunda yo kunyura inzira yagaragaye nkintego ya gahunda ya Mansfield Rising 2019. Iyi gahunda izahindura uburyo tuyobora umwanya wubucuruzi, none nigihe cyo gucukumbura ingaruka ziyi mishinga mukwongera ibicuruzwa byubucuruzi.



Mbere yuko tujya muburyo burambuye, reka dusobanure icyo ibimenyetso byerekana inzira bisobanura. Ibi nibimenyetso byabaturanyi byinshuti bishobora kugufasha kubona inzira yawe mubidukikije bigoye - tekereza nka GPS nyayo. Zitandukanije nimyambi yoroheje yerekeza kumirongo yerekana ubucuruzi bwerekana ubucuruzi bwaho. Intego? Korohereza abakiriya kubona icyo bashaka, cyaba iduka rya kawa nziza cyangwa butike nziza.
Gahunda yo Kuzamuka kwa Mansfield: Intambwe mu Cyerekezo Cyiza
Gahunda yo gushakisha inzira iherutse gutangazwa muri uyu mujyi iri muri gahunda yagutse ya Mansfield Rising, igamije kuvugurura ako karere no kuzamura ubucuruzi bwaho. Iyi gahunda yatangijwe muri 2019, iyi yabaye urumuri rwicyizere kubucuruzi bwaho kandi kumenyekanisha ibyerekezo ni intambwe ikomeye. Tekereza isi aho ba mukerarugendo ndetse nabenegihugu bashobora kugenda mumihanda byoroshye no kuvumbura amabuye yihishe munzira. Ninkaho guhiga ubutunzi, ariko aho kugirango ibiceri bya zahabu uhasanga imigati yabanyabukorikori n imitako yakozwe n'intoki.
Impamvu ibimenyetso byo gushakisha inzira ari ngombwa
1. Kongera ubushobozi bwikigo
Imwe mu nyungu zihuse zerekana ibimenyetso byerekana inzira ni ukongera ubucuruzi bwibikorwa byaho. Mugihe abakiriya bashobora kubona ububiko bwawe byoroshye, birashoboka cyane ko banyura mumuryango wawe. Bitekerezeho muri ubu buryo: Niba umukerarugendo yazimiye azerera hirya no hino bakabona icyapa cyerekana "Joe's Coffee Shop" ahitaruye, birashoboka ko bazakurikiza icyo kimenyetso. Ibi ni nkumugati wuzuye ubayobora mubucuruzi bwawe.
2. Kunoza Ubunararibonye bwabakiriya
Wayfinding signage ifasha gukora uburambe bwo guhaha. Iyo abakiriya bashobora kubona inzira zabo byoroshye, ntibakunze kumva bacitse intege cyangwa barengerewe. Ikimenyetso gishyizwe neza kirashobora guhindura urujijo rwububiko mukugenda neza. Byongeye kandi, iyo abakiriya banyuzwe nuburambe bwabo, birashoboka cyane kuba abakiriya basubiramo. Nibintu byunguka!
3. Shishikariza ubushakashatsi
Ibimenyetso byerekana inzira birashobora kandi gushishikariza abakiriya gushakisha ahantu bashobora kuba batasuye. Kurugero, niba ikimenyetso cyerekana ububiko bwubuhanzi hafi cyangwa ububiko bwibitabo bwibitabo, birashobora gushimisha abahisi. Ntabwo aribyo byungura ubucuruzi bugaragazwa gusa, ahubwo binateza imbere imyumvire yabaturage. Ubundi se, ninde udakunda kuvumbura amabuye y'agaciro?
4. Amahirwe yo Kwamamaza
Ntitwibagirwe kuranga. Ibimenyetso byerekana inzira birashobora gushushanywa kugirango bigaragaze imiterere yihariye yabaturage. Ntabwo ibi bifasha kuyobora abakiriya gusa, binongera indangamuntu yaho. Ikirangantego cyateguwe neza gishobora guhinduka ikiranga ubwacyo, kikaba igice cyumuco waho. Tekereza ikimenyetso kitakwereka gusa “Sally's Sandwich Shop,” ariko kandi kigaragaza ishusho itangaje ya Sally ubwe. Noneho icyo ni ikimenyetso gikwiye kwitabwaho!



Ingaruka mu bukungu Imishinga Yinzira
1. Kongera urujya n'uruza rw'amaguru
Ubushakashatsi bwerekana ko uburyo bwiza bwo gukora inzira bushobora kongera cyane ibirenge mubucuruzi. Iyo abakiriya bashobora kuyobora byoroshye ibibakikije, birashoboka cyane gusura imishinga myinshi murugendo rumwe. Ibi ni ingenzi cyane cyane mubukungu bwaho, kuko imishinga mito mito yishingikiriza kandi igahabwa inkunga. Intara yubucuruzi itera imbere igirira akamaro abantu bose, kuva kumaduka yikawa yu mfuruka kugeza kuri butike kumuhanda.
2. Kurura ba mukerarugendo
Abashyitsi bakunze gushakisha uburambe budasanzwe, kandi ibimenyetso byerekana inzira birashobora kubafasha kumenya icyo umuryango utanga. Mugaragaza ibyiza nyaburanga, resitora n'amaduka, ibi bimenyetso birashobora guhindura urugendo rusanzwe mubintu bitazibagirana. Iyo abashyitsi bumva bakiriwe kandi babimenyeshejwe, birashoboka cyane gukoresha amafaranga no gusangira abandi ibyababayeho. Ninkingaruka zingaruka mubucuruzi!
3. Kongera agaciro k'umutungo
Wizere cyangwa utabyemera, inzira nziza irashobora no kongera agaciro mumitungo mubucuruzi. Iyo umuganda ufite uburyo bworoshye bwo gutwara no gutera imbere mubucuruzi, bihinduka ahantu hifuzwa cyane gutura no gukorera. Ibi birashobora kongera ishoramari niterambere, kurushaho gushimangira ubukungu bwaho. Ninzira nziza ikomeza gutanga!
Igihe kizaza cyo gushakisha inzira mubucuruzi
Mugihe imijyi ikomeje kwiyongera, akamaro kerekana ibimenyetso byinzira biziyongera gusa. Mugihe ikoranabuhanga rizamutse, dushobora kubona guhuza ibimenyetso gakondo nibisubizo bya digitale. Tekereza kiosque yimikorere idatanga icyerekezo gusa ahubwo inatanga amakuru nyayo kubyerekeranye nibyabaye hamwe na promotion. Ibishoboka ntibigira iherezo!
Umwanzuro
Muri make, ingaruka zumushinga wubucuruzi wubucuruzi mukwongera traffic traffic ntishobora kuvugwa. Mugihe gahunda yo gutembera mumujyi ikomeje gutera imbere, ubucuruzi burashobora kwitega kwiyongera mubigaragara, uburambe bwabakiriya, kandi amaherezo yo kugurisha. Gahunda ya Mansfield Rising ntabwo irenze kubyutsa agace gusa; nibijyanye no gushiraho umuryango ukomeye aho ubucuruzi bushobora gutera imbere kandi abakiriya bakumva bakiriwe.
Ubutaha rero ubonye ikimenyetso cyerekana inzira, fata akanya ushimire uruhare rwacyo mukuyobora mubuvumbuzi bwawe bukurikira. Yaba gourmet pizza cyangwa iduka ryimpano idasanzwe, ibi bimenyetso birenze ibimenyetso gusa, ni amaraso yubucuruzi bwaho. Ninde ubizi? Urashobora kuvumbura ahantu hashya ukunda munzira. Ubushakashatsi bwiza!
Niba udushaka, twandikire
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Igihe cyo kohereza: Ukwakira-11-2024