Muri iki gihe, irushanwa ryubucuruzi bwo guhatanira, ni ngombwa gukora ishusho ikomeye kandi izamura kugaragara kugirango ukurura abakiriya. Uburyo bumwe bwo kugera kuri ibi ni ugukoresha ibimenyetso byindege. Ibimenyetso byindege ni ubwoko bwubucuruzi bwanditse bwubucuruzi bwashyizwe imbere yinyubako kugirango iteze imbere ikirango no gutanga amakuru ajyanye nubucuruzi.
Muri iki kiganiro, tuzasesengura inyungu nibiranga ibimenyetso byurugendo nuburyo bashobora gufasha ubucuruzi kunoza no kwakira ibintu.
Ubuhanga bwo Kumurika bwateye imbere mu gihe cyo hagati, cyane cyane kuva ku ya 7 kugeza mu binyejana bya 15. Abihayimana bashushanyijeho amashuri akoporora mu myifatire cyangwa Vellum, bashushanya inyuguti ya mbere (cyangwa intangiriro) ya buri gice cyangwa igice gifite imitako irambuye. Iyi myitozo yatangaga intego nyinshi:
Gusoma byatejwe: Intambwe yagutse kandi irimbishijwe hasubijwe ibintu binini byinyandiko, bigatuma byoroshye gusoma muburyo bwiza.
Imvugo yubuhanzi: inyuguti zimurikirwa zabaye canvas kubahanzi bahanganye kwerekana impano yabo. Ibishushanyo mbonera birimo motal motif, geometrike imiterere, ndetse na miniature amashusho ya Bibiliya, guhumeka ubuzima mu Byanditswe.
Ikimenyetso n'ingenzi: Ingano n'imitako n'intambwe y'inyuguti zimurika akenshi byagaragazaga akamaro k'inyandiko ikurikira. Kurugero, ibaruwa yambere yigitaboro gore kirashobora gushushanywa namababi ya zahabu n'amabuye yacyo yera.
Guhimba ibinyamakuru icapiro mu kinyejana cya 15 byarahindutse ku mabaruwa amuritswe. Mugihe ibitabo byakozwe na rusange byasobanuraga kugabanuka kwintoki zandikishijwe intoki, imiterere yubuhanzi ntabwo yazimye rwose. Icapiro ryemeje igitekerezo, gushiramo ibiti cyangwa ibyuma bishushanya kugirango bikore intangiriro yo gushushanya mubitabo byacapwe.
Ibinyejana byakurikiyeho byabonye amabaruwa yanduye akomeje guhinduka:
Ubuhanzi Nouveau: Mperaka ya 19 no mu ntangiriro z'ikinyejana cya 20 yabonye ubukana bw'inyuguti zimurikirwa, guhuza no guhuza nouveau. Abahanzi bakunda beardsley bakoresha imirongo itemba, imiterere ngengamiterere, hamwe na kamere yahumetswe kugirango bireme intangiriro yibitabo nibinyamakuru.
Igishushanyo mbonera: Mu kinyejana cya 20, amabaruwa yanduye yabonye inzu nshya ku isi igishushanyo mbonera. Abashushanya babikoresha kuri Logos, amatangazo, ndetse na alubumu ibipfukisho, bongeraho gukoraho ubwiza nubuhanga muri tpografiya.
Kimwe mubyiza byingenzi byibimenyetso ni uko bigaragara cyane kandi birashobora kugaragara kure. Ibi bibatera igikoresho cyiza cyo gukurura abakiriya no kuzamura ubucuruzi. Ibimenyetso byindege nabyo biratanga umusaruro ugereranije nubundi buryo bwo kwamamaza, nka tereviziyo cyangwa iyamamaza ryamamaza.
Iyindi nyungu yo kwerekana ibimenyetso nuko bashobora kuba bafite agaciro kugirango bihuze nubucuruzi bwihariye bwubucuruzi. Baje mumiterere itandukanye, ingano, nibikoresho, bemerera ubucuruzi kurema isura idasanzwe yerekana indangagaciro zabo. Ibimenyetso byimpushya birashobora kandi kumurikirwa, bigatuma bigaragarira nijoro kandi bigatera imbere ingaruka zabo.
Impinduramatwara ya digitale ntabwo yagabanije aurari yinzandiko zimurikirwa. Porogaramu ishushanyije itanga ibishushanyo bigezweho gukora verisiyo nziza za digitale, gushiramo imiyoboro, imiterere, ndetse na animasiyo. Aya mabaruwa ya digitale yanduye akoreshwa kurubuga, ibishushanyo mbonera byimibereho, nibitekerezo, byongeraho amateka yicyubahiro mu itumanaho rigezweho.
Hano hari bimwe mubisabwa byingenzi byinyuguti zimurikirwa:
Kwamamaza no kubiranga: Ibigo birashobora gukoresha inyuguti zimurika nkigishushanyo mbonera cyasohotse, bikora indangaza itazibagirana kandi igaragara.
Igishushanyo cyurubuga: Ibaruwa imurikirwa yateguwe neza irashobora kongeramo gukoraho amasomo nubuhanga kurupapuro rwurubuga cyangwa umutwe.
Ubutumire n'amatangazo: Ongeraho ibaruwa imurikira mu ntangiriro yubutumire cyangwa gutangaza birashobora kuzamura isura yawe kandi bumva, bituma bigaragara mubisanzwe.
Imbuga nkoranyambaga: inyuguti zifata ijisho zirashobora gufata ibitekerezo no kongeramo gukoraho ku mbuga nkoranyambaga.
Ahumekewe n'ubwiza n'amateka akungahaye ku mabaruwa amuritswe? Ntugomba kuba umubikira wo hagati kugirango ukore ibyawe! Hano hari ibitekerezo bimwe byo gutangira:
Ibishushanyo mbonera byintoki: Fungura umuhanzi wawe w'imbere kandi ukore inyuguti imurikirwa ku mpapuro ukoresheje amakaramu, amakaramu, na maripolors. Urashobora gushiramo umuhamagaro w'ubwandiko ubwa ubwacyo hanyuma wongere imitako cyangwa ingero nto.
Ibikoresho bya digitale: Porogaramu ishushanyije itanga ibikoresho byinshi byo gukora inzandiko zingana. Ikigeragezo gifite imyandikire, imiterere, gradiens, ndetse na animasiyo yo kuzana icyerekezo cyawe mubuzima.
Itangazamakuru rivanze: Huza tekinike gakondo na digital. Shushanya ibaruwa mu ntoki, ubisimbure muri mudasobwa yawe, hanyuma umbare muri raporo n'ingaruka.
Waba ushima akamaro kabo, shimira ubwiza bwabo bwubuhanzi, cyangwa ubakoresha mubikorwa byawe bwite, amabaruwa yanduye akomeje gufata umwanya wihariye mwisi yubuhanzi, igishushanyo, nitumanaho, no gutumanaho. Ubutaha rero uhuye ninyuguti yakozwe neza, fata akanya ko ushima ubuhanzi namateka.
Nkumukoresha wibimenyetso byinyuguti bimurikirwa, twishimira guhindura ubuhanga bwamabaruwa amuritswe muburyo bushimishije kandi burambye. Twumva imbaraga ibi bimenyetso bifata - ubushobozi bwabo bwo kwitondera, kuzamura indangaza ikirango, kandi bigatera impression irambye. Ariko ibigenda no kuburizamo ibi byubuhanga bumurikirwa? Reka dusuzume akamaro k'ubuhanga bwacu bwo gukora:
Icyuma cyateganijwe: Urufatiro rwinyuguti nziza yinyuguti imurikira mubice byayo. Ibikoresho byacu byubuhanga bikoresha ibikoresho-byubuhanzi kugirango bireme ibishushanyo bikomeye, byoroheje bihuye neza nibishushanyo byawe.
Ubuhanga bwo kumurikira: Ntabwo twubaka gusa ikadiri; Turamurikira. Itsinda ryacu ryumva interricies yikoranabuhanga rya LED, iregwa buri baruwa yakira impirimbanyi nziza yumucyo no guhuza amabara. Dutanga uburyo butandukanye bwa LED, kuva kumaraso rusange hamwe ningaruka zihindura ibara, kugirango duhuze iyerekwa ryawe ryo guhanga.
Ibikoresho biramba: Dukoresha gusa ibikoresho byiza cyane kugirango tumenye neza inyuguti yawe imurikirwa kwihanganira ibintu. Ibi birimo luminium yikirere kuri kamera, na acrylic irwanya uv-irwanya uv-uv-irwanya inyenga, yemeza ko imiziburo irambye.
Gukora nabi kurangiza: kwitondera amakuru arambuye. Inzira zacu zirangira neza zemeza ko usukuye isukuye, akazi ka inenge, hamwe nindabona yuzuza ikirango cyawe.
Guhitamo ni urufunguzo: Twumva ko ingano imwe (cyangwa inyuguti) idahuye nazo zose. Ubushobozi bwacu bwo gukora butwemerera gukora inyandiko zimurikirwa mubunini butandukanye, imyandikire, namabara. Turashobora no kwinjizamo ibirango bisanzwe cyangwa ibintu bya 3D kugirango bizane icyerekezo cyawe kidasanzwe mubuzima.
Muguhuza ubukorikori gakondo hamwe no gukata tekinoroji yikoranabuhanga, duhindura ibihangano bidafite igihe byinzandiko zimurika mubisubizo byagezweho. Kwiyemeza kwacu kubahangana neza wakiriye ikimenyetso cyerekana gusa gusa ahubwo kigahagarara ikizamini cyigihe. Reka dukufashe kumurika ikirango cyawe no gukora impression irambye.
Tuzakora ubugenzuzi 3 bukomeye mbere yo gutanga, aribyo:
1. Iyo igice cyarangiye cyarangiye.
2. Iyo buri nzira ishyikirijwe.
3. Mbere yuko ibicuruzwa byarangiye byuzuye.